![]() Reaching out to your customers in this way starts up a conversation between existing customers and your brand, which can improve and increase engagement rates. If you see your name pop up on someone’s posts or stories, you can reach out and request to share the video, or you can reach out and ask if they have any additional video marketing pieces they have not previously posted. You can also browse the social media mentions of your brand. If you are able to gather the contact information of people who have already left written reviews, use this as a jumping-off point and read out to request that they create a video review to be featured on your sites and socials. If customers are not creating customer review videos, feel free to reach out and request that they create a review video. Videos can be shot at home, or in your office, but the dialogue should be organic, rather than scripted. When encouraging customer videos, consider looking for simple video chats that involve the customer in their own environment. Take a look at this video marketing effort from Warby Parker, which shares the common problem that inspired the company and tells the audience how their process offers an affordable solution.Ĭustomer reviews are a unique facet of video marketing, in that they are natural and unstated, and provide a more authentic window into customer experiences with a product or service. Create an online video to answer frequently asked questions, share a behind-the-scenes look at daily operations, and illuminate your brand’s story. Whether it’s an on-the-fly Live Q&A social video on Facebook, a behind-the-scenes look at the operations of your business, or a business profile video on your website’s home page, introductory videos start a dialogue with your audience. What better way to do that than with an introductory video?
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